Zoflora cleans up stores' shelves with dazzling new look
Zoflora, the UK's no. 1 disinfectant brand* has created a bold and
contemporary new look. Featuring strong use of colours and imagery,
the new design characterises the fragrant appeal of each variant
and distinguishes Zoflora's unique profile in the UK's disinfectant
market with its 'triple action' customer promise.
'3 in 1 Action' offers:
i) Kills 99.9% of bacteria and viruses - including
E.coli, MRSA, Salmonella, Listeria, Influenza -Type 1 (H1N1) and
Respiratory Syncytial virus (RSV)*
ii) Elimination of odours
iii) Long lasting effect for all day freshness with a
wide range of fragrances
New '3 in 1' shelf-ready tray
The combination of bold colours and powerful '3 in 1' messaging on
the new shelf-ready tray create a winning 'stand-out' factor for
Zoflora on shelf. Sarah Fozzard, Category Manager for
Zoflora comments: "The new packaging creates a fresh, vibrant look
for Zoflora - it reaches out to our new and loyal users with an
appealing on-shelf presence and strong communication of Zoflora's
unique '3 in 1 Action'.
Packaging innovation
The first in a new limited edition range of fragrances to be
launched by Zoflora, Apple Orchard features a tempting 'scratch and
sniff' scent motif which encourages customers to pick the product
up off the shelf to sample the new fragrance before they buy.
Available as a 120ml concentrated antibacterial disinfectant
from the start of May 2011, Apple Orchard retails at £1.32 (MSRP)
until stocks last.
Featured as part of a Zoflora promotional campaign, the new
packaging is supported by consumer advertising and PR, online and
direct-to-consumer communications in a drive to continue growing
market share. Zoflora market value is up 16.3% with volume
growth of 7.4% YOY March 2011, the only disinfectant brand to
increase its market share this year**
Zoflora, the UK's no. 1 disinfectant brand* has created a bold
and contemporary new look. Featuring strong use of colours and
imagery, the new design characterises the fragrant appeal of each
variant and distinguishes Zoflora's unique profile in the UK's
disinfectant market with its 'triple action' customer promise.
'3 in 1 Action' offers:
i) Kills 99.9% of bacteria and viruses - including
E.coli, MRSA, Salmonella, Listeria, Influenza -Type 1 (H1N1) and
Respiratory Syncytial virus (RSV)*
ii) Elimination of odours
iii) Long lasting effect for all day freshness with
a wide range of fragrances
New '3 in 1' shelf-ready tray
The combination of bold colours and powerful '3 in 1' messaging
on the new shelf-ready tray create a winning 'stand-out' factor for
Zoflora on shelf. Sarah Fozzard, Category Manager for
Zoflora comments: "The new packaging creates a fresh, vibrant look
for Zoflora - it reaches out to our new and loyal users with an
appealing on-shelf presence and strong communication of Zoflora's
unique '3 in 1 Action'.
Packaging innovation
The first in a new limited edition range of
fragrances to be launched by Zoflora, Apple Orchard features a
tempting 'scratch and sniff' scent motif which encourages customers
to pick the product up off the shelf to sample the new fragrance
before they buy. Available as a 120ml concentrated antibacterial
disinfectant from the start of May 2011, Apple Orchard retails at
£1.32 (MSRP) until stocks last.