The Psychology of Clean
Interestingly, psychology also plays a role in motivating us to start tidying up around springtime. Research from the University of Pennsylvania has shown that individuals are more likely to feel motivated to complete goals on socially meaningful calendar days - like New Year’s Day or the first day of Spring. When given the option between choosing a goal to start on Thursday (the 3rd Thursday in March) and Thursday (the 1st day of Spring) - people will naturally lean towards the latter. This phenomenon is termed the “fresh start effect” and explains why people find the urge to clean as they welcome in a new season. What a perfect time to start all those jobs that you don’t need, or have time to do regularly!